WordPress comes with built-in mail feature which uses PHP’s mail function to send out emails. There are several WordPress newsletter plugins which allow you to run a fully functional newsletter using this feature. Recently one of our users asked us: “if it is possible to send out email newsletters using WordPress plugins, then why do we recommend using an email service provider like 持续接触 or Aweber?” In this article, we will explain why you should never use WordPress to send newsletter emails.
You will notice that almost every serious marketer, blogger, and expert will recommend that you use an email marketing service such as 阿韦伯 or 持续接触 rather than using WordPress for email newsletters. Let’s take a look at why.
When sending out your own newsletter though a newsletter plugin, you have no way of knowing how many emails reached to user’s inbox, opened, or clicked. You will have to spend a lot of time trying to integrate 谷歌分析 in your campaigns and landing pages, and still the data you would gather will be limited.
In fact, you can use one of the best email service, 持续接触 for free for two months. This free trial gives you enough time to setup and start collecting email addresses. By the time your trial ends, your email list will be paying for itself.
If you must use a WordPress newsletter plugin, then only use 邮件诗人. Remember, deliverability is still an issue and even MailPoet understand that which is why they allow you to use third-party SMTP services like SendGrid (which cost money).